Advertising Words to Home Selling

 Advertising Words to Home Selling

Start by listing all the adjectives and nouns that come to your mind when you think about your house. Let the words and your imagination flow. Don't worry about the order or spelling at this point. Just write them down as they pop into your mind. Consider both the interior and exterior of your home.

Avoid Negative Words and Phrases

Now, review your list and cross off any words that might potentially sound negative or misleading. You might have said:

• Small (or tiny): Your home or condo might be cozy, but it is not small. Don't ever use this word unless you're selling a true "tiny home," designed, built, and intended to be that way.
• Cramped: A house might be cozy, but it's never cramped. Cramped usually can't be fixed, at least not without boatloads of money poured into renovations and additions.
• Outdated: This word implies that a lot of work will be necessary to make the place livable. "Vintage" is much better. Vintage homes in pristine condition are sought after.
• Oversized: This might sound like a good word, but you'll want to stay away from it, too, unless your home is the largest one in the neighborhood.
• Upside potential: Use this phrase only if you're clearly selling a fixer-upper. Buyers can't usually envision potential, and they'll want to pay less for it, not more.
• Basement: Basement condos and co-ops are hard to sell. If you were given a choice between looking at a basement or a penthouse, which would you choose? "Lower level" is a better description.
• Ugly but cute: You might think that "ugly but cute" is clever, but the odds are that buyers won't get past the "ugly" part. If you need to replace the carpeting, just do it. Forget that old school of thought that says buyers want to pick out their own carpeting. They don't.
• Fresh paint: Paint it if the place needs a paint job, but don't advertise the property as having "fresh paint." Buyers tend to be suspicious and wonder why you had to paint the home recently. What are you covering up?
• Leaking roof: As for that leaking roof, nobody sets out to buy a house with the potential for water splattering on their living room furniture. Most buyers are afraid of roofs that need repair, and rightly so. Replace the roof, if possible, and offer a roof certification.
• Near a train or bus line: Public transportation might be important to urban buyers, but some homebuyers imagine endless noise and fumes when they see the words "on bus line" or "near train." In fact, properties located by light rail or a train sell for a lot less than homes just a few blocks away, and they can take longer to sell.¹ "Public transportation available" is a much better choice of phrase.
• Motivated seller: A motivated seller is seen as a desperate seller, and a desperate seller may accept much less than market value. Don't wave that flag and label yourself. Use "all offers considered" instead.

Some of these might seem obvious, but you'd be surprised at how often they find their way into classified ads.

Real Estate Advertising Words That Work

Replace all those words you crossed out with something more affirmative. Think back to when you bought your home. What made you want it? What single feature made you write an offer? Play up those factors. They might include:

• Beautiful: Every homebuyer wants a beautiful home. The word "beautiful" is powerful, regardless of where or how it's used.
• Turnkey: Let readers know if your property is ready to move into tomorrow. Some agents use "All the work has been done for you," and that is good, too. Either way, it presents a clear picture of a home that is ready for occupancy with minimal or no fuss.
• Lovingly maintained: One of the greatest fears of homebuyers is having to pour money into a house after closing. Homes that are well maintained require less initial upkeep, so you might want to mention that yours has been "lovingly maintained."
• Spacious: Buyers envision buying a home that's large enough for their needs. You might use other words that describe a big space as well, such as "huge" or "enormous," but don't say it if it isn't true.
• Backyard paradise: These two words speak volumes. A big and welcoming backyard can be the main selling feature for some buyers, especially if they have children or pets, or those who are buying in warmer climates.
• Open floor plan: A great floor plan can overcome many other objections, including the overall size of the house. Good flow can maximize space. Many homebuyers want an open floor plan.
• Suite: The term "suite" lets buyers know the master bedroom has its own bath, which is a desirable feature. It's always good to mention a "huge master suite" or "retreat." Picture the parents who have just put their kids to bed. Do they want to retreat somewhere private and comfortable? Count on it.

"Sell the sizzle, not the steak" is an old adage that is particularly valid when it comes to writing real estate classified ads.

Choose Short, Descriptive Headlines

Decide which words on your revised list speak volumes, and choose those to describe your house. If they refer to location, style, size, or updates, use those features to write an attention-grabbing headline.

Read other ads to see how agents describe homes in or near your neighborhood. Go ahead and steal the best phrases, like the following:

• Stunning classic
• Magnificent Mediterranean
• Prestigious location
• Finest street in [name of the neighborhood]
• Entertainer's delight
• Charming cottage
• Sparkling pool and private spa
• Beautiful bungalow
• Fabulous water views
• Skyline view
• Secret gardens
• Upscale urban

 

Creative and relevant real estate words like “move-in ready,” “professionally decorated,” or “perfectly priced” will make your property listings jump off the page and attract qualified leads. Property descriptions should include descriptive words, painting a picture of the property, neighborhood, and location, as well as the property’s features, like the kitchen, living room, and bathroom. We’ve gathered the top 144 real estate descriptive words with examples to inspire your own property listing descriptions.

The better you can describe a home to potential buyers, the more likely you’ll be to target the ideal audience for your property. To boost the effectiveness of your real estate words, consider using a search engine optimization (SEO) tool like Semrush. Semrush is an online marketing solution that assists you in determining national and local keywords with high search traffic and finding topics that resonate with your target audience. Check out its extensive tools and try Semrush today to improve your content marketing.

Pro tip: Remember to use caution when writing your property description so as not to violate any Fair Housing laws and regulations, which can include words like “family-friendly” or “best for roommates.” To learn more, take a look at our article: Fair Housing Act in Real Estate: Protect Your License & Clients.

16 Real Estate Words for General Use

General real estate words are adjectives that can be used to describe the property itself or the features of the property. Keep in mind that you should use these descriptive real estate keywords sparingly, so you don’t overwhelm the property description with broad or blanket statements.

For instance, “lovely remodeled coastal home” is a specific use of the words to describe the ambiance and condition of the home rather than “lovely home,” which leaves little detail of the property. Or using “breathtaking fireplace” is preferable to promoting the “breathtaking house,” as there are too many features in a house to make a blanket statement about it being “breathtaking.”

These are 16 words that can be used to describe the property or property features:

alluring	captivating	beautiful	striking
pristine	spacious	refreshing	must-see
breathtaking	bright	one-of-a-kind	move-in-ready
detailed	storybook	desirable	prime

 

(Source: Zillow)

This property listing includes many adjectives to convey that this home has been well-taken care of by the current owners. Those include “wonderful,” “updated,” and “lovingly maintained” to demonstrate that the property is ready for a buyer immediately.

 

(Source: Trulia)

In this example, the listing agent uses many general real estate words to enhance the description of the property listing, like “highly sought after,” “upgrades,” “move right in,” and “convenient.” The agent mentions how there are a lot of “new” features in the home. Without even looking at the listing photos, buyers can envision the quality and space of this property, which will encourage them to inquire about a showing.

 

(Source: Zillow)

This property listing includes many adjectives to convey that this home has been well-taken care of by the current owners. Those include “wonderful,” “updated,” and “lovingly maintained” to demonstrate that the property is ready for a buyer immediately.

 

(Source: Trulia)

In this example, the listing agent uses many general real estate words to enhance the description of the property listing, like “highly sought after,” “upgrades,” “move right in,” and “convenient.” The agent mentions how there are a lot of “new” features in the home. Without even looking at the listing photos, buyers can envision the quality and space of this property, which will encourage them to inquire about a showing.

(Source: Zillow)

This property listing includes many adjectives to convey that this home has been well-taken care of by the current owners. Those include “wonderful,” “updated,” and “lovingly maintained” to demonstrate that the property is ready for a buyer immediately.

 

Pro tip: if you know details like the HOA fees, age of appliances, and dates of renovations or upgrades, use them in your property description to target your audience and entice buyers who would be ideal for this property.

20 Landscape & Exterior Real Estate Words

Typically, the first photo of your property listing will be the front exterior of the home. Therefore, your description will start there. Landscape and exterior real estate words describe the immediate surroundings of the home and yard. They should set the tone for what a buyer will see when they first approach the property.

Describe the immediate location of the home using phrases to describe the street, like “tree-lined street” or “cul-de-sac.” If the property has an updated exterior, a great view, or special yard feature, then mentioning the “beachfront” or “skyline view” will add to the appeal.

In addition, many owners like to spend just as much time on the inside of their home as the outside, especially in climates that are warm the majority of the year. So if you have a property listing with outstanding backyard or outdoor features, you should flaunt them in your description as well. This could be a “heated in-ground pool with luxury spa” or “oversized private deck for BBQing and entertaining.”

Here are 20 of the best words to use in real estate listings to describe the landscape and exterior of a property:

backyard paradise	[#] car garage	landscaping	manicured lawn
beachfront	curb appeal	fenced-in	[type of] siding
new roof	skyline views	deck	cul-de-sac
porch	oasis	in-ground pool	lanai
outdoor bar/kitchen	barbecue ready	solar panels	balcony

 

(Source: Zillow)

While the previous example focuses on the backyard features of the property, this listing highlights the curb appeal of the home. It mentions the “double front porches” and “white picket fence” as well as examples that can resonate with homeowners like “sipping coffee on your deck while the dogs stretch their legs.” This is a clever way to make potential buyers envision themselves living in the house, encouraging them to inquire about the listing.

 

(Source: Trulia)

Since this property’s most outstanding features center around the exterior of the home, the real estate agent begins the property description with an emphasis on the backyard amenities. Words like “oasis,” “sparkling,” and “endless year-round” are a perfect way to target buyers who are focused on outside activities and entertaining at their new home.

 

(Source: Zillow)

While the previous example focuses on the backyard features of the property, this listing highlights the curb appeal of the home. It mentions the “double front porches” and “white picket fence” as well as examples that can resonate with homeowners like “sipping coffee on your deck while the dogs stretch their legs.” This is a clever way to make potential buyers envision themselves living in the house, encouraging them to inquire about the listing.

 

(Source: Trulia)

Since this property’s most outstanding features center around the exterior of the home, the real estate agent begins the property description with an emphasis on the backyard amenities. Words like “oasis,” “sparkling,” and “endless year-round” are a perfect way to target buyers who are focused on outside activities and entertaining at their new home.

 

(Source: Zillow)

While the previous example focuses on the backyard features of the property, this listing highlights the curb appeal of the home. It mentions the “double front porches” and “white picket fence” as well as examples that can resonate with homeowners like “sipping coffee on your deck while the dogs stretch their legs.” This is a clever way to make potential buyers envision themselves living in the house, encouraging them to inquire about the listing.

 

In 2021, Zillow had about 36 million unique monthly visitors, making it the most visited property listing website. Become a Zillow member to guarantee your property listings get seen by as many potential buyers as possible. As a Zillow Premier Agent, you can also claim your listings to gain exclusive leads and appear in search results under other property listings in your area. Start generating leads for your real estate business today with a free Zillow account.

Visit Zillow

16 Neighborhood & Location-centric Real Estate Words

One of the top preferences of homebuyers is location, which is why the age old saying “location, location, location” reigns supreme in the real estate industry. Although the ideal neighborhood could range from a quiet, rural area to a busy, metropolitan city, clients typically want a location that fits their lifestyle needs.

Include noteworthy historic landmarks, local establishments, and distance—from the property listing to transportation and other important services. For example, if there is a park nearby, you can add “3 blocks from a tree-lined local park that hosts community activities” or “centrally located to shopping centers for convenience to groceries, clothing, and restaurants.”

Here are an additional 16 real estate buzz words you can use:

close to town	tree-lined	picturesque	close to public transportation
centrally located	inviting	local parks	[insert #] miles to [location]
historic	gated	upscale	[insert #] blocks to [insert location]
nearby	prestigious	downtown	accessible to [location]

 

(Source: Realtor.com)

This Boston listing takes great care in describing the specific location and surrounding neighborhoods as one of the home's focal points. Mentioning local parks, hot restaurants, and popular grocery stores effectively draws an audience who wants to experience the city and suburban activities and lifestyles.

 

(Source: Realtor.com)

This agent uses many real estate advertising words to boast the amenities of the location and neighborhood the property resides in. Words like “emerging neighborhood,” “cultural hub,” “diverse culinary experience,” and “eclectic pubs/bars/coffee shops” make a huge impression on buyers who are looking for experiences near their homes.

 

(Source: Realtor.com)

This Boston listing takes great care in describing the specific location and surrounding neighborhoods as one of the home's focal points. Mentioning local parks, hot restaurants, and popular grocery stores effectively draws an audience who wants to experience the city and suburban activities and lifestyles.

 

(Source: Realtor.com)

This agent uses many real estate advertising words to boast the amenities of the location and neighborhood the property resides in. Words like “emerging neighborhood,” “cultural hub,” “diverse culinary experience,” and “eclectic pubs/bars/coffee shops” make a huge impression on buyers who are looking for experiences near their homes.

 

(Source: Realtor.com)

This Boston listing takes great care in describing the specific location and surrounding neighborhoods as one of the home's focal points. Mentioning local parks, hot restaurants, and popular grocery stores effectively draws an audience who wants to experience the city and suburban activities and lifestyles.

 

If you’re not much of a writer yourself, consider using a freelancer from Fiverr to help you cultivate your property listing descriptions. For as low as $5, hire a vetted Fiverr freelancer to assist with your writing and other projects like graphic design for logos. They can also help design your real estate website or create print marketing materials.

12 Real Estate Descriptive Words Related to Price

Some of the best words to use in real estate listings are related to price, as that is a huge factor in a homebuyer’s purchase decision. While you want to stay away from words like “cheap” or “expensive,” you can be more subtle in your word choice to convey the affordability of the listing. Get creative in explaining the seller’s price point without being offensive or off-putting.

Try using words like “perfectly priced for the current market” to express that the property is priced higher than it normally would be. Or “motivated seller” to let buyers know that the seller is open to offers and it’s priced lower than it typically would be because the seller is ready to move on.

In addition, you can use price-related words to target your intended audience. For instance, if you’d like to attract investors or home-flippers, you can include “Bring your design ideas and make this home your own” or “improvements needed” to show that buyers will need to invest money into the property, but that is reflected in the lower price. Or you can mention there are “tenants currently in the property” to signify to buyers or investors that the property has money-making potential.

Here are 12 other price-related word options:

affordable	priced to move	perfectly priced	well-priced
priced under value	valuable	priced to sell	motivated seller
reasonably priced	energy-efficient	state-of-the-art	investment

 

(Source: Realtor.com)

This property listing specifically speaks to investors or home-flippers, rather than first-time homebuyers or individuals who are looking for a move-in ready home. Using words like “cash only,” “needs work,” and “sold as-is” lets readers know that the seller is ready to off-load the property as soon as possible, but not only to serious buyers.

 

(Source: Zillow)

While there have been updates to this listing, the real estate agent knows there are additional improvements to be made. She signifies this by directly speaking to “homeowners and investors” in her description as well as stating that the home is “priced to move.” Using these real estate words invites home-flippers, investors, or homeowners who want a fixer-upper they can make their own.

 

(Source: Realtor.com)

This property listing specifically speaks to investors or home-flippers, rather than first-time homebuyers or individuals who are looking for a move-in ready home. Using words like “cash only,” “needs work,” and “sold as-is” lets readers know that the seller is ready to off-load the property as soon as possible, but not only to serious buyers.

 

(Source: Zillow)

While there have been updates to this listing, the real estate agent knows there are additional improvements to be made. She signifies this by directly speaking to “homeowners and investors” in her description as well as stating that the home is “priced to move.” Using these real estate words invites home-flippers, investors, or homeowners who want a fixer-upper they can make their own.

 

(Source: Realtor.com)

This property listing specifically speaks to investors or home-flippers, rather than first-time homebuyers or individuals who are looking for a move-in ready home. Using words like “cash only,” “needs work,” and “sold as-is” lets readers know that the seller is ready to off-load the property as soon as possible, but not only to serious buyers.

 

16 Interior Design Real Estate Words

In today’s HGTV-crazed world, savvy homebuyers are looking for homes specific to their tastes. Hence, agents should describe the home’s interior to appeal to specific buyers. Clients will be looking for features that speak to them like “archways,” “floor-to-ceiling windows,” and specific architectural styles or themes. These styles can include southwestern, farmhouse, colonial, or Cape Cods. Each style has particular interior features that fit the motif and make the house stand apart from others.

While not all interior design elements are worthy of highlighting in your listing, it is worth mentioning particularly unique, attractive, or desirable aspects of the home. There are more general descriptive words like “modern” or “recently renovated,” but if you can use those words in combination with some of the below descriptors, you will be able to attract a target audience to your property listing.

Here are 16 word to use to describe the interior or a home:

remodeled	sun-filled	coastal	laminate flooring
modern	clean	rustic	professionally decorated
classic	minimalist	farmhouse	floor-to-ceiling windows
archways	ranch	contemporary	wall-to-wall carpeting(or)hardwood

 

(Source: Realtor.com)

While a bungalow denotes a smaller home, this property listing boasts many modern environmental features that target eco-minded individuals. Showcasing features like “electric car charger” and “solar panels” is a clever way to attract a specific audience looking for bungalow elements with a contemporary twist.

 

(Source: Zillow)

Right off the bat, this real estate agent leans on the colonial aesthetic of the home by mentioning “archways,” “French doors,” “picture frame hardwood floors,” and “original bookcases and windows.” For buyers searching for a 1920s-1930s home, this will certainly draw their attention and inquiries.

(Source: Realtor.com)

While a bungalow denotes a smaller home, this property listing boasts many modern environmental features that target eco-minded individuals. Showcasing features like “electric car charger” and “solar panels” is a clever way to attract a specific audience looking for bungalow elements with a contemporary twist.

 

(Source: Zillow)

Right off the bat, this real estate agent leans on the colonial aesthetic of the home by mentioning “archways,” “French doors,” “picture frame hardwood floors,” and “original bookcases and windows.” For buyers searching for a 1920s-1930s home, this will certainly draw their attention and inquiries.

(Source: Realtor.com)

While a bungalow denotes a smaller home, this property listing boasts many modern environmental features that target eco-minded individuals. Showcasing features like “electric car charger” and “solar panels” is a clever way to attract a specific audience looking for bungalow elements with a contemporary twist.

 

Along with advertising properties on listing websites like Zillow, Realtor.com, and Trulia, it’s important to use other real estate marketing methods. Posting on social media platforms will increase your exposure and generate additional leads for a successful real estate business. Outsource your posting efforts by using a digital marketing service like Artur’In. Artur’In will manage your accounts on Facebook, Google My Business, LinkedIn, and Twitter to raise brand awareness, post relevant information, and improve your local presence.

12 Living Room Real Estate Words

The living room is the home’s focal point because it’s where people gather for parties, sports games, holidays, and various special occasions. It should be a comfortable and inviting place to draw homebuyers to the listing. Also, it is oftentimes the largest room and first impression when you walk into a home. Adding words like “vaulted ceiling” or “custom hearth fireplace” highlights details of the living room to convey space, togetherness, and comfort.

Use language that describes the space architecturally and include an idea of the furniture that can fit in the room to give buyers spatial recognition of the size. For example, “the living room can comfortably accommodate a sectional couch, entertainment unit, coffee table, and end tables.” This will give the buyer a mental picture of the space rather than just the square footage of the room, which is hard to visualize.

Twelve other real estate words you can utilize are:

rec room	well-lit	beamed wood ceilings	designed for entertaining
sun porch	den	brick fireplace	host parties/get togethers
spacious	great room	vaulted ceiling	Large enough for [furniture]

 

Source: Realtor.com®

In this property description, the living room is clearly the property's centerpiece. The agent applies additional adjectives to the living room features to strengthen their attractiveness, such as “gorgeous boxed beam ceilings and ample built-ins for storage,” “spacious,” and "beautiful hardwood floors.” For potential buyers who’s highest preference is a substantial living room, this listing will attract their attention.

 

Source: Zillow

This example describes special features of the living room such as a “gas fireplace,” “French doors,” and “coffered ceilings.” In addition, it explains the layout of the property using the living room as a focal point between the kitchen and outdoor space to give potential buyers a bigger picture of the home.

Source: Realtor.com®

In this property description, the living room is clearly the property's centerpiece. The agent applies additional adjectives to the living room features to strengthen their attractiveness, such as “gorgeous boxed beam ceilings and ample built-ins for storage,” “spacious,” and "beautiful hardwood floors.” For potential buyers who’s highest preference is a substantial living room, this listing will attract their attention.

 

Source: Zillow

This example describes special features of the living room such as a “gas fireplace,” “French doors,” and “coffered ceilings.” In addition, it explains the layout of the property using the living room as a focal point between the kitchen and outdoor space to give potential buyers a bigger picture of the home.

 

Source: Realtor.com®

In this property description, the living room is clearly the property's centerpiece. The agent applies additional adjectives to the living room features to strengthen their attractiveness, such as “gorgeous boxed beam ceilings and ample built-ins for storage,” “spacious,” and "beautiful hardwood floors.” For potential buyers who’s highest preference is a substantial living room, this listing will attract their attention.

 

20 Kitchen Real Estate Words

Along with the living room, the kitchen is a place of togetherness where people cook, store appliances, gather for holidays, and have workable space. Therefore, describing a kitchen in real estate listings is all about highlighting standout features that showcase function, space, high-quality design, and upscale amenities. Also, since a kitchen is one of the more expensive rooms in a home to rebuild or renovate, it’s in a homebuyer’s best interest if the kitchen is in decent to upgraded shape when they move in.

Use real estate terminologies like “custom cabinets” and “marble island” to express both space and design quality. Identify whether the kitchen runs on gas or electric, and which appliances will be included in the purchase. Highlight any special features not typical in every kitchen, like a “wine refrigerator” or “cabinet underlighting.”

Be sure to use combinations of the 20 words below to reflect these elements and entice buyers who love to cook:

stainless steel	gas stovetop	gourmet	dry bar
double-oven	dry bar	island	breakfast bar
granite	maple	custom-built	innovative
upgraded	ultra-modern	eat-in kitchen	chef-grade appliances
marble countertops	pantry	galley kitchen	beverage fridge

 

(Source: Realtor.com)

This listing example speaks directly to potential buyers who enjoy cooking and entertaining. Calling the kitchen a “chef’s kitchen” and mentioning the Viking appliances and wine refrigerator highlight the expensive and useful features of the space.

 

(Source: Realtor.com)

This kitchen description showcases the beauty and functionality of the kitchen by using phrases like “abundance of natural light,” “soft close cabinetry,” and “XLG walk-in pantry.” Individuals reading this description can clearly get a sense of the style and space that the kitchen boasts in this home.

(Source: Realtor.com)

This listing example speaks directly to potential buyers who enjoy cooking and entertaining. Calling the kitchen a “chef’s kitchen” and mentioning the Viking appliances and wine refrigerator highlight the expensive and useful features of the space.

(Source: Realtor.com)

This kitchen description showcases the beauty and functionality of the kitchen by using phrases like “abundance of natural light,” “soft close cabinetry,” and “XLG walk-in pantry.” Individuals reading this description can clearly get a sense of the style and space that the kitchen boasts in this home.

 

(Source: Realtor.com)

This listing example speaks directly to potential buyers who enjoy cooking and entertaining. Calling the kitchen a “chef’s kitchen” and mentioning the Viking appliances and wine refrigerator highlight the expensive and useful features of the space.

 

Pro tip: If you know the brand name of an appliance or type of materials used in the kitchen, add them in your description. For example, being specific with “1-year-old Samsung Chef Collection stainless steel appliances” or “quartz Caesarstone countertops” will include details to entice buyers.

16 Bedroom Real Estate Words

Since each bedroom is the private space of the person who occupies it, you want to describe the room as one of relaxation and comfort. For example, descriptive real estate words for the guest room might include “cozy” to show comfort, while the primary bedroom might be portrayed as a “retreat” to convey both luxury and a sense of privacy.

Similar to the living room, you should use descriptive language that gives the reader a sense of each bedroom’s size. For instance, including “can fit a queen or king size bed comfortably” or “perfect for bunk beds or a twin bed.” These additional descriptive features will allow buyers to understand the space they are working with and know whether the home is a good fit for themselves, their families, or guests.

Many homebuyers may also want to turn a guest room into an office, library, play room, storage, or other space to fit their needs. So if you have a room that can function as something else, or may be a bit small to fit a full bedroom, feel free to mention other options in your description to be inclusive.

An additional 16 bedroom words associated with real estate are:

retreat	sanctuary	private	ensuite bathroom
terrace	sunlight	fireplace	primary bedroom
suite	intimate	walk-in closet	hardwood (or) carpeting
peaceful	quiet	guest bedroom	fit for a [bed size] bed

(Source: Zillow)

This real estate agent highlights the bedroom and offers advice for future homeowners by mentioning the “built-in sliding glass door” attached to the bedroom. She states that you could eventually expand to a private balcony for even more bedroom space and luxury. Also, she references the “current work-from-home environment” as a selling point for making one of the bedrooms into an office. This is very clever as many people are working from home and need a professional space for themselves.

 

(Source: Realtor.com)

This listing description doesn’t even call the bedroom as such, but refers to it as “the owner’s retreat” equipped with “beautiful vaulted ceilings” and “generous closet.” Also, as part of the bedroom, the description goes in-depth with details about the bathroom attached to the primary bedroom in order to further entice the reader.

 

(Source: Zillow)

This real estate agent highlights the bedroom and offers advice for future homeowners by mentioning the “built-in sliding glass door” attached to the bedroom. She states that you could eventually expand to a private balcony for even more bedroom space and luxury. Also, she references the “current work-from-home environment” as a selling point for making one of the bedrooms into an office. This is very clever as many people are working from home and need a professional space for themselves.

 

(Source: Realtor.com)

This listing description doesn’t even call the bedroom as such, but refers to it as “the owner’s retreat” equipped with “beautiful vaulted ceilings” and “generous closet.” Also, as part of the bedroom, the description goes in-depth with details about the bathroom attached to the primary bedroom in order to further entice the reader.

 

(Source: Zillow)

This real estate agent highlights the bedroom and offers advice for future homeowners by mentioning the “built-in sliding glass door” attached to the bedroom. She states that you could eventually expand to a private balcony for even more bedroom space and luxury. Also, she references the “current work-from-home environment” as a selling point for making one of the bedrooms into an office. This is very clever as many people are working from home and need a professional space for themselves.

 

To further showcase your listings, consider creating single-property listing websites or your own personal real estate agent website that houses all of your listings. Purchase a real estate sales and marketing solution like Real Geeks to help you create websites with custom domain names for your business. Real Geeks creates fully optimized websites with an IDX feed and landing pages that are fully customizable. Collect visitor contact information directly from your website and start converting real estate leads today.

For other website builders, check out our article top six real estate website builders in 2022.

16 Bathroom Real Estate Words

Bathrooms are a homebuyer’s private space for cleanliness and self-care and should be described as such. There should also be a level of functionality applied to bathroom descriptions for storage of products, linens, and so forth. To capture this effectively, use words that signify luxury, personal space, and cleanliness. For example, you can mention a “copper-gilded double vanity” or a “spa-like bath.”

Also, multiple bathrooms is always a plus, even if it is just a half bath that contains a sink and toilet. Make sure to mention the number of bathrooms in your description as well as the location of these bathrooms. For instance, if one bathroom is in the primary bedroom and the other by the living room, you can describe it as “two full bathrooms: one is an ensuite attached to the primary bedroom and the second attached to the living room perfect for use when you have guests visiting.”

Check out these 16 bathroom words to elevate your language:

spa	private	updated	spacious
double vanity	marble bath	linen closet	remodeled
guest bath	half bath	powder room	elegant fixtures
waterfall showerhead	sauna	clawfoot tub	ensuite

 

(Source: Trulia)

The description of this bathroom screams “private escape space” by adding information regarding the “separate garden tub, two vanities, wood cabinets, and granite counters.” Any homeowner who is interested in a private and comfortable part of the home to call their own will definitely want to inquire about this listing.

 

(Source: Realtor.com)

This listing description mentions the location of each bathroom as well as the features of the primary bathroom. It uses real estate words like “en suite,” “new fixtures,” and “heated tile flooring” to demonstrate a luxurious experience for homeowners.

 

(Source: Trulia)

The description of this bathroom screams “private escape space” by adding information regarding the “separate garden tub, two vanities, wood cabinets, and granite counters.” Any homeowner who is interested in a private and comfortable part of the home to call their own will definitely want to inquire about this listing.

(Source: Realtor.com)

This listing description mentions the location of each bathroom as well as the features of the primary bathroom. It uses real estate words like “en suite,” “new fixtures,” and “heated tile flooring” to demonstrate a luxurious experience for homeowners.

 

(Source: Trulia)

The description of this bathroom screams “private escape space” by adding information regarding the “separate garden tub, two vanities, wood cabinets, and granite counters.” Any homeowner who is interested in a private and comfortable part of the home to call their own will definitely want to inquire about this listing.

 

Tips for Creating Compelling Listings With Real Estate Words

Now that you’ve got a list of real estate descriptive words to choose from and looked at listing description examples, it’s time to write your own. In addition to the above resources, here are some extra tips you can use to generate more leads for your properties:

• Write to a target audience: Identifying a target audience will help you write words and examples that resonate with the right people. Research your listing area to learn about the demographics so you can target the correct audience and use descriptive words that fit the profile.
• Use clear and simple language: Simple language is best as readers will be skimming through the description to get the main gist of the home. You can also break up text to include bullet lists so it is easily scannable, but still descriptive. Also, stay away from abbreviations and real estate jargon that potential buyers might not understand.
• Determine all positive features: Before writing your listing description, catalog all of the home’s best features. Then, while you are writing, make sure to include each of those features using real estate words, enhancing the feature’s narrative.
• Be accurate and don’t exaggerate: While you want to highlight details of the home, do not exploit or exaggerate them to where the potential buyer will be deterred or disappointed when they see the home in person. Use accurate depictions in order to encourage the best leads. Overexaggerating a property is the quickest way to lose trust and waste both your and your clients’ precious time.
• Incorporate examples that resonate: Clients want features, but they buy benefits. Instead of stating that a home has a 500-square-foot kitchen, you could say “the spacious kitchen has plenty of room to cook with guests.” Make it easy for people to picture themselves living in the home by using specific lifestyle examples.
• Strategically select your descriptive words: Consider the positive and negative connotations of each word, as well as your target audience, to create the most appealing listing description. For example, a common adjective for a smaller home or room is “cozy,” but it can also read as small or cramped.
• Provide important details: Use your listing description to give more details, like homeowner association (HOA) fees, amenities, storage space, and the inclusion of a basement or garage. The easier you make it for buyers to find important information, the more likely they will take action and schedule a viewing.
• Minimize punctuation: Don’t overuse exclamation points or capital letters. People tend to skip over sentences written in capital letters, and excessive punctuation often feels unprofessional. Instead, strategically use the format of your listing as well as descriptive words to communicate enthusiasm about the property.
• Get inspired by similar listings: Look up similar listings in your location to see what other agents are writing about their properties. Write down words you find to be impactful and enticing to potential buyers and work them into your descriptions in your own words.

Writing an effective listing is only one small part of the sales process. Once you have a compelling listing, you also need to secure leads with advertising, manage contacts, and create ongoing marketing campaigns. Fortunately, Real Geeks can do all of that, freeing up time for you to spend on showing homes and meeting with clients. Learn more about how you can use Real Geeks’ real estate lead generation and marketing features today.

Bottom Line

Using the most impactful words to market and advertise your listings is quintessential in drawing an audience to your properties. It’s important to be creative and include words that highlight the best features of your listing as well as provide a full picture of the home to prospective clients. The more effort you put into your description, the more qualified leads you’ll bring to your listing and be able to sell the property more quickly for your clients.

 Luxurious

According to the real estate book Zillow Talk, lower-priced homes are able to sell for 8.2 percent more than expected when they’re described at luxurious. The word implies that the finishing, design and amenities of a home are premium and it’s often able to push the property into a high price range. If your property has undergone renovations or has been decorated or fitted out by a designer, talking this up using “luxurious” will help you maximise the amount you get when you sell.

Stainless

The word “stainless” conjures up images of stainless steel appliances, modern kitchens and a house that is modern and ready to move into. It’s been found that this particular keyword can boost the price of a lower-priced property by an average of 5 percent so for those looking to sell, make sure to use both your description and the pictures in your property ad to show off stainless steel elements and appliances.

Landscaped

In a country where the yard is an inextricable part of the house, a landscaped and well-maintained garden is important for many potential home buyers. Zillow Talk says that the keyword “landscape” can add more than 4 percent to the premium of lower-priced homes.

Beautiful

Considered the buzzword for many years now, beautiful is one of the most frequently used words in property listings. The reason why it works is because the idea of a beautiful house changes from buyer to buyer and “beautiful” really impacts on the imagination and conjures up an image of whatever that may be. Other phrases such as “dream home” and “must see” also rank quite highly and are used on a wide scale by real estate agents.

Private

Wealthier home buyers aren’t so concerned with the beauty of a house, but rather with the privacy it will be able to afford them. If you want to connect with buyers, make sure they understand that your property is private, secure and can offer them peace of mind.

Priced to sell

Every house on the market is being priced to sell, but help the buyer feel like they are getting good value for their money by including the phrase “priced to sell”. The keyword is often linked to the belief that the price is already as low as possible, or that the seller is happy to negotiate.

Spacious

No homeowner would pass on more space. It’s been tried and tested and shown that the word “spacious” as well as phrases like “high ceilings” and “open plan” carry special weight for people looking for a home and brings up pictures of large, cool and clean spaces.

Call to action

At the end of your property advertisement, make sure to include a call to action and the appropriate contact details so that potential buyers can contact you or your agent. Don’t be afraid to indicate if you’re selling urgently and that it may be the last chance for the buyer to get their hands on your property.